
Every year Rock Shox commissions a new artist or designer to design a sticker pack for the Totem series of forks. At the opening of the SRAM MTB Experience at Kokanee Crankworx in Whistler, they unveiled that this time around the designer is none other than Geoff McFetridge. I have been a huge fan of McFetridge's work ever since working with Coudal Partners on the documentary series "Western State" in which one for the featured designers was Geoff. In talking about the project, SRAM commented "In celebration of the project we asked Geoff to use an actual RockShox Totem for his canvas and paint his iconic characters all over the legs and crown of the fork. " This one of a kind will be raffled off to some lucky winner.
Hit the jump to check out the Western State episode about Geoff to find out a little about what makes his design tick.






