Kokanee Crankworx Launches Smartphone Apps

Kokanee Crankworx Pushes Technical Progression off the Mountain with Mobile App Designed by Quickmobile Inc.
Mobile App Available for iPhone And Android While Mobile Site Provides Access For All Other Smartphones

Whistler, BC July 13, 2011 – Kokanee Crankworx is excited to reveal their mobile events app for all smartphones developed by QuickMobile. The app will give users access to important festival specific information like event schedules, updated results, area maps and venue information, all in the palm of their hand.

“The Kokanee Crankworx app will be an invaluable resource to stay on top of the non-stop action of our ten-day event whether you are looking for event information or where to find the next party,” says Darren Kinnaird, Kokanee Crankworx General Manager. “Even if you aren’t on the ground in Whistler, people will be able to live Kokanee Crankworx vicariously with the app by tuning into the constant social media engagement, by checking out our user-generated photo galleries and videos on demand, not to mention by watching our daily, live-streaming event webcasts with freecaster.tv.”

The Kokanee Crankworx 2011 Mobile App is available for iPhone on iTunes and in the Android Marketplace for Android handsets on July 12. The comprehensive app features video, Twitter, sponsors, venue maps as well as other useful functionalities such as personalized itineraries, event results and press releases. For all other smartphone users, there is a mobile website that provides access to many of the same features as the mobile apps.

“We are very excited to have been chosen to develop the Mobile Festival App for Kokanee Crankworx,” says David Snell, QuickMobile’s Chief Marketing Officer. “Athletes and spectators of this supercharged mountain bike festival will be able to access all their important festival information by simply downloading the Crankworx Mobile Festival App. It was specifically designed with their team to enhance the experience of their attendees and provide a green solution.”

The Crankworx 2011 Mobile App does not only provide visitors with crucial event information right at their fingertips, but also allows for personalization, interactivity and fun. Features such as “My Schedule,” “Social Hub,” “Polling“ and “Game On,” a fully interactive game complete with a leaderboard for daily prizes as well as a grand prize of VIP access at the at the Garibaldi Lift Co. during the Red Bull Joyride event for the user with the most cumulative points by July 23.  These features provide great opportunities to engage, captivate and interact before, during and after Kokanee Crankworx.

iTunes: http://itunes.apple.com/ca/app/kokanee-crankworx-freeride/id446005034?mt=8
Android Market: https://market.android.com/details?id=com.quickmobile.crankworx11
Mobile Site: http://crankworx.quickmobile.mobi

Stay tuned to www.crankworx.com for upcoming news and connect with Crankworx through Facebook.com/crankworx or Twitter.com/crankworx.

Source: Michelle Leroux

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