Sunn Bicycles partner up with LOOK

Many of you have been wondering why the Sunn team have been riding Transition bikes, this may help to explain.

PRESS RELEASE
LOOK and SUNN are happy to announce a business partnership between their two companies.

Starting June 2011,
LOOK will be the exclusive distributor of bikes SUNN both in France and abroad.

Employing nearly 450 people worldwide, with a strong distribution network in 60 countries and with a high level of expertise, the company LOOK will provide all the means and the essential resources to support the commercial development of SUNN. More than just a distribution agreement, the two French brands want to initiate and to develop a true partnership.

Based on the complementary between the products ranges of LOOK and SUNN, in the road biking and mountain biking, and convinced of the performance of SUNN bikes, and of the very strong brand identity followed for 25 years by all the fans, the ambition of the two companies is to strengthen synergies between the two organizations while keeping the identity of each brand.

SUNN, brand founded in 1988, is internationally recognized for the quality of its bikes. Elected several times “ATV of the Year” and “Enduro of the Year”, SUNN bikes come from a proven technology and a sleek design. These bikes deliberately geared towards performance and driving pleasure have conquered many cyclists around the world. The competition is also a key part of the image of SUNN. With no fewer than 81 World Championship titles to his credit, the quality of the products of the Pyrenean brand is well established.

Inventor of the automatic pedal, of the first carbon frame in 1986 and of the first monobloc carbon frame for the track, LOOK is the world leader in clipless pedal for road biking.
With a comprehensive range of bikes ranging from the road biking to the triathlon bikes, LOOK is partner of numerous teams driving the Pro Tour teams, and of the Chinese Federation of Cycling to equip these teams at the upcoming Olympic Games in London.
LOOK is also present in the high-end carbon mountainbike, through an offer for the cross country and the all mountain.

The company with headquarters, design and product development are located in Nevers, is recognized worldwide for its products at the forefront of innovation.

Enjoying a national distribution network and international in scope, LOOK is a key player in the bicycle industry, which was elected in 2009, the most innovative company by the INPI.
We believe that all clients and partners of both brands will benefit fully from this rapprochement.